STAGS’ LEAP WINERY APPOINTED AS OFFICIAL PARTNER OF CIRQUE DU SOLEIL BIG TOP SHOWS IN THE UNITED STATES

Two beloved brands take the plunge to celebrate artistry and the spirit of discovery

NAPA, California., May 30, 2024 /PRNewswire/ — Today, Stags’ Leap Winery is one of the oldest and most storied wineries in the world Napa Valleyand Cirque du Soleil Entertainment Group (“Cirque du Soleil” or “Company“), a global leader in artistic entertainment, announces an exclusive partnership that will see Stags’ Leap Winery featured at Cirque du Soleil’s Big Top Shows in the United States for a year starting next month. As the Official Wine of Cirque du Soleil Touring Shows the United StatesStags’ Leap Winery brings more than 130 years of wine tradition to the circus stage.

“Stags’ Leap Winery is named after a mythical deer that escaped capture by leaping into the Palisades Mountains, located behind our legendary winery in the Stags’ Leap District of Napa Valley“, says Brand Director Megan O’Connor. “Our deer is a symbol of courage and freedom, encouraging everyone to explore all that life has to offer in search of fun. I can’t think of a more perfect partner than Cirque du Soleil, whose performances have transformed live entertainment by all to encourage us to dream the unimaginable.”

In addition to concessions for Stags’ Leap Napa Valley Chardonnay and Cabernet Sauvignon, an elevated Stags’ Leap Winery lounge also awaits fans in select cities. As part of the partnership, spectators can also expect Stags’ Leap Winery to feature multimedia branding at each location, as well as collaborative social content promoted across both brands’ social media channels.

“We are excited to welcome Stags’ Leap Winery as a partner of Cirque du Soleil Touring Shows and look forward to our US Big Top fans experiencing the premium wine offerings on site,” says Lauren Harthead of partnership strategy at Cirque du Soleil.

Consumers will discover the wines of Stags’ Leap Winery from the start June 8when Cirque du Soleil opens Laguna Hills, California with KOOZA. Through July 2025, Cirque du Soleil and Stags’ Leap Winery will visit 10 markets with shows debuting in the United States for the first time, including ECHO, a story about connection, intention and the bond between humans and the animal kingdom.

For the official list of show dates and locations, visit cirquedusoleil.com. To purchase Stags’ Leap Napa Valley Chardonnay and Cabernet Sauvignon, book a reservation at the winery, or to learn more about its history, visit stagsleap.com.

About Stags’ Leap Winery
Stags’ Leap Winery dates back to the first vintage in 1893 and inspired the creation of the Napa Valley appellation that bears his name. Named after the mythical deer that escaped capture, the winery’s rich and colorful history includes tales of mummies, mischievous monkeys and legendary high society parties. The reputation for excellence in winemaking has endured for more than a century. Today, the winery continues to use traditional techniques to create estate wines on a 240-acre estate located on dark, well-drained volcanic soils. While Stags’ Leap Winery is best known for its classic Cabernet Sauvignon and Chardonnay, it is also admired for its expressions of Sauvignon Blanc, Petite Sirah and Viognier. For more information, please visit stagsleap.com.

About Cirque du Soleil
Cirque du Soleil Entertainment Group is a global leader in artistic entertainment. Building on four decades of pushing the boundaries of imagination, the company brings its creative approach to a wide variety of entertainment formats, such as multimedia productions, immersive experiences and special events. Cirque du Soleil Entertainment Group celebrates 40 years of defying reality, defining entertainment and lighting the world through art and creativity. Since its founding in 1984, more than 405 million people have been inspired on 6 continents and 86 countries. The Canadian company now employs more than 4,000 employees, including 1,200 artists from 80 different nationalities. For more information about Cirque du Soleil Entertainment Group, visit cirquedusoleil.com.

Media contacts

Tia butts
Stags’ Leap Winery
(email protected)

Marc Etienne Nolin
Cirque du Soleil entertainment troupe
(email protected)

Mia Mastandrea
Nike Communications
(email protected)

SOURCE Stags’ Leap Winery