Frieda’s kicks off Fire Dragon Fruit season with new PLU approval

Red Flesh Dragon Fruit will have a unique identity, improving retail efficiency and customer experience

Anaheim, CA – As connoisseurs of vibrant and delicious produce, Frieda’s Branded Produce is pleased to announce the start of the Fire Dragon Fruit season from Nicaragua. This highly anticipated season introduces a true superstar bursting with flavor, nutrients and bold colors.

A fan favorite, Fire Dragon® is prized for its vibrant pink flesh, higher brix levels and exclusive availability. Grown in the rich volcanic soil of Nicaragua, this variety has striking red flesh that contrasts beautifully with the pink skin. With a brix value of 15-20, it is sweeter and spicier than our Snow Dragons®, which have a brix value of 10-16. The newly approved PLU 3551 makes marketing this unique variety easier than ever.

“We are excited to kick off the Fire Dragon® season and unveil the new red-fleshed dragon fruit PLU,” said Alex Jackson, vice president of sales and purchasing at Frieda’s Branded Produce. “We pride ourselves on bringing premium, diverse fruits to the table, and this dragon fruit variety is no exception. We are packed with essential nutrients, making them a perfect choice for health-conscious and adventurous foodies. We are pleased that retailers can now easily Fire Dragons can sell alongside Snow Dragons and Honey Dragons with the new PLU and our eye-catching hang tags that inform consumers of the differences between all dragon fruit varieties.”

In addition to their delicious flavor and hints of berries, Fire Dragons® are rich in antioxidants, vitamin C and other essential nutrients. These tropical fruits support a healthy immune system, promote digestion and contribute to overall well-being. Whether you eat them pure or use them in smoothies, salads or desserts, Fire Dragons® are a delicious addition to a balanced diet.

“In addition to our program from Nicaragua, we have Fire Dragons® from Ecuador and an exclusive, non-irradiated, organic program from Mexico with a super sweet tropical flavor,” says Alex.

For more information about Frieda’s Dragon Fruit program and its wide range of specialty products, please visit www.friedas.com. Retailers are encouraged to contact Frieda’s for all their dragon fruit needs and take advantage of this growing market.

About Frieda’s Inc.

Since 1962, Frieda’s Branded Produce has inspired new dining experiences for friends, families and foodies everywhere. From kiwis and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than two hundred unique fruits and vegetables to the U.S. market. Founded by produce industry pioneer Dr. Frieda Rapoport Caplan, the subject of the 2015 documentary “Fear No Fruit,” the female-owned company is a subsidiary of Legacy Farms LLC, based in Anaheim, California. Find Frieda’s on Instagram, Threads and Tiktok @FriedasProduce and Friedas.com. Inspire. Taste. Love.