Jamaican Mango & Lime announces partnership with USA Breakin’ Team to celebrate individuality and empowerment

It makes its debut as the first dance sport ever to compete at the pinnacle of competition

CHICAGO, May 8, 2024 /PRNewswire/ — Jamaican Mango & Limea leading natural hair care brand known for its authentic consumer hair care solutions with twists, locs, braids and curls, is pleased to announce its partnership with USA Hack’, the United States’ leading, breaking organization, until the end of 2024.

This vibrant partnership resonates deeply in the African American community, both among participants and audiences. As part of the initiative, Jamaican Mango & Lime will provide hair products and support to the USA Breakin’ team at various events nationwide to help the athletes maintain their unique style and express their individuality both on and off the dance floor with high-quality products intended for locs, twists and braids.

The dates of the upcoming events are as follows:

• May 26^e: Battle for NYC
• June 7^e – June 9^e: Dance Con 2024 Miami
• August the 8th^e: Olympic Watch Party at Hard Rock Hollywood
• December 3^rd: Breakin’ exhibition op Fort Lauderdale

“As a brand that values ​​and encourages individuality, we are excited to partner with USA Breaking and supporting these talented athletes as they represent the United States on the national stage and beyond,” said Crystal McNear, Marketing Director for Jamaican Mango & Lime. “Our shared commitment to making every dancer feel empowered by their hair and creativity makes this collaboration perfect, and we look forward to helping the team achieve their goals while wearing their signature styles.”

Felix SamaPresident of USA Breakin’ added: “We are thrilled to have the support of Jamaican Mango & Lime over the course of this groundbreaking year, which will see the sport of breakdance gain unprecedented global prominence.”

The USA Comprised of the country’s top breakdancers, Breakin’ Athletes will compete in a variety of national and international competitions, including breakdancing’s long-awaited debut as a medal event on the world stage. Throughout this partnership, Jamaican Mango & Lime will work with team members to create content showcasing their daily hair care routines and explaining the benefits of using Jamaican Mango & Lime products for maintaining their locs, braids and twists.

For more information about Jamaican Mango & Lime and its partnership with USA Break, follow @jamaicanmangoandlime And @usabreakin on social media.

About Jamaican Mango & Lime:
Born in 1992, Jamaican Mango & Lime embraces the authenticity of Jamaican Island inspired ingredients, created to take your hair to the next level. Not just any brand, we are the curators, innovators of loc & twist care. We started a movement to bring hair care to the natural hair community, and 30+1 years later we’re still committed to that. Whether it concerns locs, twists, braids or curls, we care, protect and style. We give you the confidence to embrace your unique style, expression and individualism.

About USA Hack’:
USA Breakin’, based on Miami, is committed to providing fair representation of US Breakers at national and international events and creating a platform for selecting and forming a US Breakin’ team that truly represents the American Breakin’ community and the legacy of the hip-hop culture, born here in the United States. The organization is steadfast in ensuring the safety and well-being of its athletes. USA Breakin’ promotes and develops Breakin’ at the grassroots and national levels, and will serve as a resource center for members, crews, fans and competitors across the country. USA Breakin’ will strive to provide continuing education to new and experienced professional members, including coaches, instructors and officials. USA Breakin’ penalizes four categories: Youth (12 and under), Teens (13-17), Adult/Pro (18-34), and Legacy (35 and over). Learn more at https://www.usabreakin.org/ or follow on social media on Instagram at @USABreakin, Tik Tok @usabreakin, FB @usabreakin

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SOURCE Jamaican Mango Lime