VML dominates Cannes Young Lions 2024 with global wins – adobo Magazine

LONDON, UNITED KINGDOM – VML‘s brightest young talents have excelled in the 2024 Cannes Young Lions competition, achieving top honors in multiple categories and offices around the world. This year’s results underline VML’s commitment to fostering creative excellence and innovation among its young professionals.

The Cannes Young Lions competition is an annual competition of the Cannes Lions International Festival of Creativity, which recognizes the next generation of leaders in advertising, marketing and design. Participants are typically under 30 years old and compete in teams of two in various categories such as print, media, digital, film and more. Local qualifying rounds are held to select national representatives, who then progress to the global competition in Cannes, where they compete for gold, silver and bronze prizes.

Here is a summary of VML’s top performers:

In the APAC region

• First place in the Film category: Jordan Ellis, copywriter, and Madelene McGuiness, creative, at VML Australia
• Third place in Film & Integrated: Trần Quỳnh Bảo Trân, creative, and Hà Ngọc Khánh Thy, creative, at VML Vietnam

In the EMEA region

• First place in the Digital category: Anna Belka and Eve Nadin, junior creatives at VML UK
• First place in Media: Noa Luiten and Jasper Macken, art directors at VML Belgium
• First place in print: Catarina Araujo, art director at VML Portugal
• First place in Design: Francisco Roque, copywriter at VML Portugal
• First place in Digital: João Chicau, copywriter at VML Portugal
• Second place in Digital: Alejandra Lara and Adriana Hiromoto, junior creatives at VML UK
• Second place in PR: Catalina Segura Draper, creative copywriter at VML Health Spain

In the LATAM region:

• First place in the Media category: Sebastián Martinez, strategic planner, VML Colombia, and Diego Gutierrez, business manager, VML Colombia
• First place in Digital: Natalia Rodriguez and Sebastián Ulloa, art directors at VML Chile
• First place in Digital: Giovanna Marques Guisard Restivo, copywriter at VML Brazil, and Lucas Bertolacini Fusco Pessoa, art assistant at VML Brazil
• First place in PR: Sandra Verónica Urbina Vargas, copywriter at VML Mexico, and Elisa Sarahi Martinez Sánchez, art director at VML Mexico
• Third place in Digital: Jacqueline Verduzco, copywriter at VML Mexico, and Maria Fernanda Mejia, multimedia designer at VML Mexico

In North America:

• Second place in the Print category: Alex Bohner, art director at VML New York, and Ryan Kane, copywriter at VML New York

In a unique local competition, Lina María Camargo and Sergio Lizarazo, creative directors at VML Colombia, won first place in the Digital category of the Senior Lions. The Senior Lions is a Colombia-exclusive competition for creatives over the age of 30, celebrating their continued impact on the industry.

Furthermore, two VML creatives will participate in the Cannes Can: Diversity Collective, an initiative to promote diversity and inclusivity within the creative industries at the Cannes Lions Festival. Be representative of the agency Cristina Roa, Executive Creative Director at VML ColombiaAnd Purnajyoti Kundu, Senior Art Director at VML India.